** PLEASE NOTE**

DELAYED COURIER DELIVERIES NATIONWIDE

FLY HUMAN FLY

June 20, 2022

FLY HUMAN FLY

FLY HUMAN FLY
We are thrilled to announce the launch of our new campaign, FLY HUMAN FLY. More than just a tagline, FLY HUMAN FLY is a universal message that transcends culture, place, and time. A gateway to joy, optimism, and possibility. It represents our growth as a company and our unwavering belief in the power of humanity to enact positive change.

HOW IT STARTED AND HOW IT’S GOING
Our growth has been immense. What started as a niche technical shoe designed for downhill trail runners has evolved into a global community of trailblazers – all specialties, abilities, and backgrounds welcome and celebrated. FLY HUMAN FLY centers that humanity, inviting everyone to soar with us into a world of limitless possibilities.

We built our brand helping athletes reach the finish line, but nothing excites us more than a crowded starting line. Watching runners take that first step toward a new milestone, simultaneously losing themselves in the moment and finding themselves in the journey. The transformative power of movement, in real time. As we continue to evolve, our goal is to get more people to the starting line — whatever that may mean to them.

IT’S ALWAYS TIME TO FLY
Movement doesn’t have to be a milestone to be meaningful. (Trying saying that 3 times fast.) Daily movement fosters connection with your body, your world, and your community — plus, it just feels good. We love seeing our community set and exceed their goals. FLY HUMAN FLY encourages you to view every day as an opportunity to elevate. You never know where it might take you.

WHAT CAN YOU EXPECT MOVING FORWARD?
Everything you love about HOKA and more. Your favorite shoes aren’t going anywhere, and we’re applying that same innovation to new footwear designed to meet the unique needs of all kinds of movers. We are also eager to expand into categories beyond footwear, hoping to bring a little extra light and motivation to your whole wellness journey.

Follow us on Instagram to find out about new product launches, charitable initiatives, and more. We’d also love to hear your thoughts. Send any feedback or questions to hokasocial@deckers.com. #FlyHumanFly

 





Also in HOKA BLOG

Hoka Origins
Hoka Origins

June 23, 2022

Everything we do is rooted in Optimism. HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.

Continue Reading

TRIATHLON STRENGTH TRAINING WITH HOKA ATHLETE ELLIE SALTHOUSE
TRIATHLON STRENGTH TRAINING WITH HOKA ATHLETE ELLIE SALTHOUSE

June 07, 2022

It’d be easy to assume that competing in elite triathlon racing is completely aerobic: that training for a 70.3 or IRONMAN race simply requires dozens of hours of swimming, biking, and running per week. But, while the cardiovascular components can’t be overlooked, HOKA professional triathlete Ellie Salthouse knows that strength training is crucial is successful (and healthy) training and racing. As a multiple champion of the 70.3 distance, we sat down with Ellie to learn more about the importance of strength training, what her workouts look like, and more.

Continue Reading

WALKING THE TALK ON NZ's EPIC 3,000 KM NATIONAL WALKING TRAIL
WALKING THE TALK ON NZ's EPIC 3,000 KM NATIONAL WALKING TRAIL

April 29, 2022

I’ve always believed that when leading a movement, you might just need to step out into the grey, with confidence, in order to inspire others. People are most likely to change their actions when they see others modelling the behaviours they are being asked to adopt; if I’m not up for doing something, then why should I expect others to be? This is the way I am approaching my new role as Executive Director of New Zealand’s national Te Araroa trail.

Continue Reading