Everything we do is rooted in Optimism. HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.
We are thrilled to announce the launch of our new campaign, FLY HUMAN FLY. More than just a tagline, FLY HUMAN FLY is a universal message that transcends culture, place, and time. A gateway to joy, optimism, and possibility. It represents our growth as a company and our unwavering belief in the power of humanity to enact positive change.
It’d be easy to assume that competing in elite triathlon racing is completely aerobic: that training for a 70.3 or IRONMAN
race simply requires dozens of hours of swimming, biking, and running per week. But, while the cardiovascular components can’t be overlooked, HOKA professional triathlete Ellie Salthouse
knows that strength training is crucial is successful (and healthy) training and racing. As a multiple champion of the 70.3 distance, we sat down with Ellie to learn more about the importance of strength training, what her workouts look like, and more.